Our Sport England pilot JU:MP has launched a brand new initiative, Screen Off Life On, to support Bradford families to swap screen time for activities off screen this National Playday. 3rd August. Screen Off Life On is a public resource, co-created by Bradford families and tailored for children, young people and adults to help Bradford families get up, get out, and get happy!

JU:MP Programme Director, Jan Burkhardt explains how the campaign came about:

"At the heart of the campaign was the need to speak directly with the Bradford public, to really understand what can help parents, carers, children and young people to feel motivated about swapping some screen time for activities that make them feel good and move more."

One of the parents, Kezra, who took part in the focus groups for the campaign and helped to co-create the supporting resources said:

"Knowing that Screen Off Life On has been created together by one of the world's leading research programmes and our local Bradford community gives me a sense of real pride in the campaign and hope in our community.

I think it's also important to remember that all families are different, and this campaign gives simple tools that people can choose to use in a way that works for them. If we all come together to make small changes in our habits, we can go a long way towards a happier and healthier future!"

Screen Off Life On features easy to use resources, including a parent guide and family plan, that offer top tips and advice on how to swap some screen time to spend more time doing different activities with family and friends.

Supporters of the campaign include The Association of Play Industries (API), Living Well, Bradford City AFC Community Foundation and University of Leeds.

As well as lots of helpful Screen Off Life On tools, visitors can get key information on what constitutes one of the most important things in our everyday lives.

Visit joinusmoveplay.org/screenofflifeon to find out more, and fill in the 3 week journal to be entered into the JU:MNP prize draw for a chance to win a Go Kart or £50 worth of Love to Shop vouchers!

Follow 'Screen Off Life On' on social media via #screenofflifeon.