Join Us: Move. Play!

What is JU:MP?


Bradford is one of 12 Local Delivery Pilots (LDPs) across the country, funded by the National Lottery through Sport England who are aiming to better understand what helps people to be active in their communities. Sport England are investing up to £8 million of Lottery Investment in the JU:MP programme over the next five years to evaluate the impact of taking a whole systems approach to physical activity. Born in Bradford, a research programme hosted by Bradford Teaching Hospitals NHS Foundation Trust, are leading the pilot on behalf of Active Bradford.

Where JU:MP operates

Why it matters

Research has shown that low levels of physical activity during childhood and adolescence can have a negative impact on children and young people's academic achievements, social abilities and life skills, as well as their health.

Born in Bradford data has shown that 77% of 5-11 year olds in Bradford don't do the recommended 60 minutes of moderate to vigorous activity each day and 38% leave primary school overweight or obese.

Being active doesn't only improve children's physical health, but also their emotional wellbeing, meaning that active children are more confident and happier.

The JU:MP System

The JUMP programme is taking a system-based approach, at a local neighbourhood level with strong community engagement and co-production central in its design. A critical aspect of system-based approaches is not expecting interventions to create effective behaviour change working in isolation. There is no one single solution to create sustained behaviour change for children and young people at a population level. The places they live, the places they go, the way they travel, the people they see, the organisations they interact with, the things that are of interest to them, and the challenges they have to overcome will be different for different children and young people.

In the JUMP programme we want all children and young people to be supported though increasing their capabilities, opportunities and motivation, to be physically active. This means that policy and strategy, community engagement, and activities need to be implemented across different setting and sectors concurrently.

Born in Bradford evidence and insight led

Distinctive to Bradford is the Born in Bradford (BiB) Study, a world class birth cohort which provides epidemiological research following the lives of 13,500 children and their parents (30,000 participants in total) as they grow up in the district. Evidence from the BiB cohort, including accelerometry data collected from over 1400 children, has guided the development of the JU:MP implementation plan alongside international literature and consultation with over 1000 children and families. The cohort study will also be used to evaluate the JU:MP programme and our research team will conduct neighbourhood and project level evaluations to capture more evidence on what works over the duration of the programme.

The JU:MP applied research programme is a world leading study and we will share the results widely and use the findings to help inform future policy and practice at a local, national and global level.

The implementation plan

The aim during this current Pathfinder Phase (2019 - 2021) is to test taking a whole systems approach to increasing children's physical activity levels by working with families, communities, schools and organisations, and by making improvements to the environment. JU:MP is testing working at a neighbourhood level in three Pioneer Neighbourhoods before rolling out the approach across the whole LDP area. Examples of the work being implemented include:

  • The Join Us: Move. Play marketing campaign, which will run through the programme to inspire, energise and support our children, families and communities to be active.
  • For families where parks are not within easy reach, designing and developing green space for active play.
  • Using digital technology to encourage children to be active outdoors and in green space.
  • Collaborating with Mosques and Madrassas to train staff and volunteers to promote active travel and deliver active breaks and active learning.
  • Community organisations building stronger links with schools and helping create sustainable local opportunities for children and families to be active.

The Pathfinder Phase is due to move on to the Accelerator Phase in February 2021, where things that have worked will be explored further.

The implementation plan:

The Implementation Plan

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